What is an Infographic apart from being one of the latest buzzwords in Internet marketing,
Well here is an example and its is, appropriately enough, about the words we use when we are talking shop.
Knowing the right lingo makes you far more credible. Even as a newbie you can dazzle newcomers with TLA’s (Three letter Acronyms) pie charts and spreadsheets.
So what is an Infographic then?
I asked the question via a Google search and got the fantastically clear example reprinted above – thank you for that you good people at www.hasoffers/blog/ it made things crystal clear.
For everything we write and everything we do there are at least 3 alternative names and often 5 or 6!
What is an Infographic and what is not an Infographic
The core of any infographic is composed of 3 very important parts.
Visual
Color Coding
Graphics
Reference Icons
Content
Time Frames
Statistics
References
Knowledge
Facts
Deductions
At its simplest an Infographic barely skims the detail. It comprises visual which more often than not common throughout the design. It has a little content to inform the visual and relies on these two basics to impart knowledge.
Color coding becomes is essential in this type because highlighting content via color is the principle way of relaying information.
What is an Infographic Not – It is not overly complex.
A more advanced infographic encompasses all 3 core parts of the design but goes a bit deeper. It uses logos and icons to condense and compact a lot of data into a visual form. Color coding is vital in this type of infographics as visually separating content with color becomes key to effectively relay information.
A really effective infographic not only includes factual data, but makes additional references and uses statistics very regularly. There may be other snippets of data included as notes. As the amount of data increases and the design goes 2 levels deep, it becomes vital to utilize any and all the graphical resources available in the form of icons, image holders, shapes, groupings, color and time frames.
Ultimately an infographic can be as simple or as complicated as you make it but a good infographic doesn’t confuse the reader, it illuminate what would otherwise take many words to explain.
If you just put yourself in the shoes of the viewer your infographics will be simple but brilliant so have ago and design one for yourself!
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