How to use your e mail signature to promote Magnetic Sponsoring

Mike Dillard’s Magnetic Sponsoring is based on his Funded Proposition where the funds needed to advertise for recruitment to a network marketing (MLM) business are generated by selling his digital training products. But how good are they? He says that adding a promotion for one of the Magnetic Sponsoring products capture pages to your e mail signature or autoresponder messages is an extremely effectiveway to promote your business.

“It is one of the most important ways of kicking off  your plan to self fund  the building of an effective network marketing team. And it’s FREE so don’t skip it!. Adding a Magnetic Sponsoring signature line to all of your personal e-mails (it doesn’t matter which one, just pick your favorite) and autoresponder e-mails will generate free traffic and more affiliate commissions.”  Lets test that.

 I have been using my signature to promote my web sites and businesses for some time now and so far as I am aware my messages haven’t caused a shower of prospects so I thought, if e mail signatures are so effective, what I am doing wrong?

Well I have researched and I have learned and if you have an old e mail from me you will know! I have loaded up my signatures with descriptions and lists for everything that’s my mistake. This is one case where less is more.

 Mikes suggested signatures for the various magnetic sponsoring products are below. They work wonderfully for him, are quite brief and he suggests that you feel free to mix and match your favorite lines to make your own version.

Customizing your Signatures – What do you want your reader to do?

When creating a promotional email signature, first you have to figure out how you want the reader to react. Do you want him/her to visit your web site, to purchase your products, or to subscribe to your blog perhaps?

Maybe you even want to create several signatures for different reasons: One to promote your newsletter, one that links to your blog or web site, one that fits the signature rules of your favorite discussion list, and so on.

Once you have decided on the goal of your signature, you can go on and create your email signature. It is best to use a real simple text editor to create your first signature, such as Notepad. Notepad is easier to transfer to your mail server than Word.  I recommend creating a text file that contains all your signatures. Then it is easy to find a specific signature when you need it, and when you create a new one, you do not have to start from the scratch but modify an existing signature.

Your signature always starts with a greeting and your own name. Depending on the audience, you can also include your title and company name. However, I do recommend that you do not include your phone and fax numbers, at least not in promotional signatures and remember KISS – (Keep It Simple Stupid!)

Recognize the Opportunity that e mail signatures offer
it is generally acknowledged that email signatures are one of the best selling tools internet marketers have. Think about it, how many emails do you send out on a daily, weekly or monthly basis? Every email you send out is a chance to sell yourself and your product or services. Don’t waste it!

Now that you recognize the opportunity, how do you write an effective one? How long should it be? What do you say? Following is a step-by-step method to writing an effective email signature to bring in sales.

 1.                 Step 1 – Link to Your Profile – Who is the I M Virgin?
Effective email signatures often link to an online profile. This is one of the best uses of this space. And, all it takes is a simple line, here’s mine “To learn more about me, please visit my online profile http://www.ecademy.com/account.php?id=192655.” That also links to my ecademy.com page, a great source of internetworking. 

 2.                 Step 2 – Link to Other Websites – But only the ones that matter.
Many business builders and online marketers have several domains that showcase their various specialties and interests. For example, Bee and I have a primary site that we’ve had for years. It’s an information portal about hypnosis, life coaching and publishes articles about how the mind works www.thelifedesignstudio.com I have two other sites as well, one dedicated to health wealth and happiness for the over 50’s www.50pluslifedesign.com , and another to the helping people stop smoking www.stopsmokingconsultants.com . One www.yummychoc4health is a portal to my healthy chocolate business, four separate sites for three branches of my business.

Remember KISS (Keep  It Simple Stupid) You cannot write an effective email signature that covers all of this, it just causes confusion.  Instead list those details in your profile and send your reader there to satisfy their curiosity. For business building I include the address for the capture page which I want the prospect to click on and my blog www.internetmarketingvirgin.com which has articles which reinforce the value of my proposition.

You may need more than one   Effective signatures will target a specific market to take a specific action which is why you may need a number of different signatures and ways to attach then easily.

 3.                 Step 3 – Link to Products and/or Services You Sell or Promote
This is of course the main point an effective email signature can and should include links to products or services you sell or promote. Consider a  p.s.. (post script)statement says, “p.s..: Want to learn more about my business proposition? Click here for more details.” The “here” is hyperlinked to the sales page for my business (in this case www.yummychoc4health.com )

 4.                 Step 4 – Leave it out! – What NOT to Put in Your Signature
Forget the cute, inspirational or poetic phrases in your email signature. Unless you’re a comedian with a “Joke a Day” site, you’re just wasting precious ad space.
Making a living as a freelance writer and/or an internet marketer is hard enough. Why give away ad space.

 5.                 Step 5 – Make them an offer they can’t refuse

Offer a reason why they should contact you now, to get an offer or a gift. If you have written an effective article or post, suggest an additional resource you could provide to them, or a way you could help them. Make sure they know how to quickly request this additional help.

Don’t let one more day go by without taking a moment to create an effective email signature. It can take less than two minutes to set up, and is perhaps the most cost-effective online marketing you can do. After all, it’s free!

Then Test Test and Test again – Overall, while there are no hard and fast rules regarding your signature file, there are some guidelines. Your “sig” in your everyday emails might be shorter – not containing each of the items above, while sigs for your articles or posts or sales letters may be longer. Use your good judgment, use this list of guidelines, and experiment to find what works best for you.

Remember your Market

Your language will be different if your market is American than in the UK

These are the model signatures provided within Magnetic Sponsoring

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In my next posting I will explain how to store and use signatures in Microsoft Outlook and GMail.

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